Mobile impact 16

Win-back offers for auto-renewable subscriptions now available

Win-back offers for auto-renewable subscriptions now available You can now configure win-back offers — a new type of offer for auto-renewable subscriptions — in App Store Connect. Win-back offers allow you to reach prev…

Why it matters

This signals a broader shift in winback. The real question is whether offers moves the needle for practitioners.

Read full article at Apple Developer →

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