Research
impact 16
Ikea’s new inflatable chair doesn’t look like an inflatable chair
Ikea’s new inflatable chair doesn’t look like an inflatable chair Ikea shared a sneak preview of three pieces from a new experimental collection, set to be fully revealed at an annual company event on May 13th. One of t…
Why it matters
Short-term noise or genuine inflection point? Dig into the inflatable details before drawing conclusions about chair.