Engineering
impact 16
Efficiency of Proportional Mechanisms in Online Auto-Bidding Advertising
Efficiency of Proportional Mechanisms in Online Auto-Bidding Advertising arXiv:2604.12799v2 Announce Type: replace-cross Abstract: The rise of automated bidding strategies in online advertising presents new challenges iā¦
Why it matters
The timing matters: online is converging with shifts in advertising, which could amplify the downstream impact.