Startups
impact 15
Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI
Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI Lucra offers corporate loyalty programs reimagined as interactive esports. But winning ARK as a lead wasn't easy.
Why it matters
Not an isolated event—lead has been trending in this direction. The lucra connection makes it particularly relevant.