General impact 16

Adidas’ Lightest Shoes Ever Were Behind the First Sub-2-Hour Marathon

Adidas’ Lightest Shoes Ever Were Behind the First Sub-2-Hour Marathon Weighing 97 grams with a stiff carbon-fiber plate in the sole, Adidas’ new shoes helped Sabastian Sawe beat the two-hour mark in the London Marathon,…

Why it matters

Look past the headline—the real story is how shoes intersects with ongoing lightest trends in the industry.

Read full article at Wired →

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